Google’s monopoly
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Seth Kalvert, Tripadvisor's senior vice president and general counsel, said that the antitrust charges are good for consumers and could help preserve a vision of the internet as a place of transparency, ``the wisdom of crowds'' and vibrant competition. Rivals who run specialized search businesses, such as Yelp, Expedia and Tripadvisor, have long argued that they're harmed by Google's business practices. The complaint mentions loss of privacy and the use of consumers' data as quality issues, although without elaborating. ``People use Google because they choose to - not because they're forced to or because they can't find alternatives,'' the company said in a Tuesday tweet that called the lawsuit ``deeply flawed.``īut the Justice Department argues that Google ``deprives rivals of the quality, reach, and financial position necessary to mount any meaningful competition to Google's longstanding monopolies,`` and that foreclosing competition has reduced the quality of search services. Google argues that although its businesses are large, they are useful and beneficial to consumers. The company has long denied claims of unfair competition and is expected to fiercely oppose any attempt to force it to spin off its services into separate businesses. That data helps feed the advertising machine that has turned Google into a behemoth. Google's business works by scooping up personal data from billions of people who are searching online, watching YouTube videos, following digital map routes, talking to its voice assistant or using its phone software. But it's that price we should be concerned about.`` ``There's a real cost to us, in terms of privacy, attention and data. ``But there are a lot of antitrust law professors who would say that consumers pay a real price for something like a search engine,'' Allensworth said. ``This is an argument we can expect Google to make a lot and make it loudly, that its customers are the advertisers,'' said Rebecca Allensworth, a law professor at Vanderbilt University. Google controls about 90% of global web searches, but it holds a smaller share of the overall digital advertising market. antitrust enforcers have long relied on a traditional standard of judging a monopoly by whether it's making consumers pay too high a price for its products.
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Google's critics have been making similar arguments for years in calls to break up the tech giant or curtail its behavior, but U.S. All of this drives more searches of Google at the expense of its rivals, the complaint alleges. The government argues that Google has abused its monopoly power through agreements with other companies that promote Google's apps and place its ``search access points'' as a default on browsers, phones and other devices. ``American consumers are forced to accept Google's policies, privacy practices, and use of personal data and new companies with innovative business models cannot emerge from Google's long shadow.''
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``As a consequence, countless advertisers must pay a toll to Google's search advertising and general search text advertising monopolies,`` the government wrote in Tuesday's landmark complaint, which asks a federal court to intervene to protect competition. Justice Department's new antitrust lawsuit against Google argues that both advertisers and regular people are harmed by the tech giant's position as ``the unchallenged gateway to the internet for billions of users worldwide.``